Daily Local Newsletter

The local voice
Dallas trusts.

When brands partner with FirstinDallas, they align with a trusted community voice that drives real engagement — not just impressions.

Last updated: October 13, 2025 (Dallas, TX)

FirstinDallas Newsletter on iPhone

Trusted by Dallas brands

A few of the companies we've promoted.

DFW CheapFlights
Edge
1440 Media

Who Reads FirstinDallas

20,954 Dallas locals — opening, reading, and taking action every single week.
Our audience is 100% DFW-based, engaged daily, and growing fast.

With 62% average open rate and an estimated 13,000 readers engaging each day, FirstinDallas connects advertisers directly with locals who actually show up — not just scroll. We're growing fast (+6,000 new readers each month) and working toward 100,000 Dallas readers by June.

0
Total Subscribers
0%
Open Rate
~0
Daily Readers
+0
Monthly Growth
0
Goal by June '26
100%
Dallas DFW

Age Groups

Est.

Household Income

Est.

Gender Breakdown

Device Split

Est.

Household & Lifestyle

Est.
🏡 Homeowners 64%
🔑 Renters 36%
👨‍👩‍👧‍👦 Parents 58%
🎯 Singles (No Kids) 42%

Engagement Metrics

Est.
3m 12s
Avg Read Time
250-300
Clicks/Issue

Local Spending Tendencies

Est.
🍽️ Dining & Nightlife 74%
🎭 Events & Tickets 67%
💪 Services 59%
🛍️ Shopping & Deals 46%
🏠 Real Estate 24%

Some metrics are modeled estimates based on engagement trends and local demographic benchmarks.

Your brand deserves to be where Dallas looks first.

See What Readers Get Each Week

Advertisers appear right where locals discover what's new in Dallas.

📬 This is how sponsors appear in our weekly issues

Ad Dollar Averaging

Lock in today's rates as our audience grows—your effective cost per reader gets cheaper every week.

Your spend is fixed. Our audience isn't.

Book monthly or seasonal packages now and your rate stays the same while readership grows. Because we run one sponsor insertion per week (≈4 / 12 / 24 sends), your total impressions rise each month, pushing your effective CPM down over time.

That's Ad Dollar Averaging. The earlier you lock in, the more you save as we scale.

Growth vs. CPM

Simulated
Subscribers
Cumulative CPM
🔒

Lock Today's Rate

Avoid price creep as audience scales.

📉

Falling CPM

More readers for the same spend.

🔁

Compounding Touchpoints

Repeated exposure lifts response.

What Dallas Readers Say

Real replies from Dallas locals who read FirstinDallas every week.

Sponsorship Packages

⚠️ October pricing — rates will increase next month as our subscriber list grows.

Flexible options to fit your goals and budget. Every package includes detailed performance analytics.

Flexible options by slot & commitment.

🔥

Takeover (Top Slot)

$3,000 / 3 months
  • • Top Slot: one insertion per week (~12 insertions / 3 months)
  • • Placement: right after the intro (prime visibility)
  • • Header tag: "Brought to you by [Sponsor]" on all campaign run days
  • • One Spotlight Feature with image/logo during the 3-month period
  • • Weekly performance reports + full campaign recap
  • • Priority scheduling and creative optimization
Select Package
🔥

Takeover (Bottom Slot)

$2,400 / 3 months
  • • Bottom Slot: one insertion per week (~12 insertions / 3 months)
  • • Placement: near the footer (steady visibility)
  • • Header tag: "Brought to you by [Sponsor]" on all campaign run days
  • • One Spotlight Feature with image/logo during the 3-month period
  • • Weekly performance reports + full campaign recap
  • • Priority scheduling and creative optimization
Select Package
✉️

Dedicated Email

Ideal for launches, promos, and direct-response campaigns.

$700 / Saturday
  • • Full-issue takeover: your brand is the only placement in the send
  • • Saturdays only (one dedicated send per Saturday, first-come scheduling)
  • • Premium positioning with maximum visibility and no competing ads
  • • We can run your creative as-is or write it in our editorial voice for engagement
  • • Performance report within 48 hours (opens, clicks, CTR)
  • • Includes support for UTM tracking and up to multiple CTAs and images
Select Package